The complexity surrounding the construction of personal and social identity will be explored in Photo-ID, a major exhibition in Norwich City Centre, throughout August 2009. It will present the work of nine specially commissioned photographers, who will each visually explore issues around identity. Their work will be shown within a context that explores how recent information about the human genome and its variations affects how we think about identity, now and in the future. Photo-ID will be freely open to the general public, and will be accompanied by a full programme of ancillary educational activities, a book and this website.